Ethra Human Resources
Client
Ethra Human Resources
Industry
Region
Saudi Arabia
Ethra Human Resources relied heavily on traditional networking and referrals to acquire clients. While effective in the past, this approach limited their ability to scale quickly. They wanted to establish a stronger digital presence on LinkedIn and create a predictable pipeline of leads in order to accelerate revenue growth.
We partnered with Ethra Human Resources to implement a combined content and outbound strategy on LinkedIn.
Our work included:
Developing demand-driven LinkedIn content that positioned Ethra as a trusted authority in HR and recruitment.
Launching a targeted outbound LinkedIn campaign focused on decision-makers in their ideal client profile.
Aligning messaging with the specific HR challenges faced by businesses in the Saudi market.