Cloud Source
Cloud Source is a UK-based recruitment agency that specializes in tech talent, particularly in cloud computing and IT infrastructure. They focus on finding and placing professionals with in-demand skills in the technology sector, acting as a partner for both candidates and clients.
Client
Cloud Source
Industry
Tech Recruitment
Region
United Kingdom → GCC
Cloud Source, a UK-based recruitment agency specializing in tech talent, sought to expand into the lucrative but competitive GCC (Gulf Cooperation Council) market. Despite their strong domestic presence, they lacked the localized insight and strategy required to effectively generate leads and close deals in this new region.
Inphlux partnered with Cloud Source to craft a go-to-market (GTM) strategy tailored specifically for the GCC market. Our approach included:
Developing a localization-focused GTM plan that accounted for cultural nuances, hiring practices, and decision-making processes in the Gulf region.
Designing a compelling lead magnet aimed at addressing pain points for tech companies in the GCC looking to scale quickly.
Executing a targeted cold email campaign, using personalized messaging aligned with the market’s expectations and communication style.
